Business Strategy

Customers are getting more demanding. Their expectations are constantly evolving. Expecting more value is putting pressure on organizations.
With the internet comes more awareness and power on their fingertips. Their consideration and purchasing process has changed on how they consume and decide upon a brand.

• 80% believe they get less value for what they pay.
• 60% feel they can’t differentiate much between all the providers of product or services which they buy indicating a commoditized market.
• Only 15% customers believe they are loyal to the same brand forever.